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CALL/ACBD Webinar - SWOTing Business Development Opportunities

  • 22 Nov 2018
  • 1:00 PM - 2:30 PM


  • $40 + HST = $45.20
  • $25 + HST = $28.25
  • $60 + HST = $67.80


SWOTing Business Development Opportunities

Thursday, November 22nd 
1:00 - 2:30 PM ET


This webinar will cover how to use publicly available sources to add value to client background reports. Numerous sources provide generic pre-packaged background reports on companies. In addition to these, many publicly available sources - annual reports, media, governmental public disclosure, etc. - can punch up the value of these reports. This session will demonstrate how to use these sources to assess the Strengths, Weaknesses, Opportunities, and Threats (SWOT) of a target company, and how to use this information to "SWOT" out potential business development opportunities.

Learning Objectives:

  • Use publicly available sources to SWOT a target company
  • Isolate lawyer/firm opportunities from target’s SWOT 

Katie Cuyler is a Public Services Librarian at the University of Alberta, where she specializes in Government Information and Law. Katie serves on numerous Government Information task forces, including CGI-DPN, ALA’s GODORT, and the DSP-AC. Prior to her appointment at the University of Alberta she practiced Competitive Intelligence as an Intelligence Strategist at Bennett Jones LLP. She has also held numerous board positions in SLA’s Competitive Intelligence Division and Toronto Chapter, and is currently serving on the Conference Planning Committee for CALL/ACBD’s 2019 conference. Katie holds an Honours Bachelor of Art, with a specialization in Political Science, from the University of Toronto and a Masters of Information from the University of Toronto.

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